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Unlike many internet marketers, I admit that 'Is there some 'hidden' secret to achieving online web marketing success?' is one of my favorite questions. I know that most marketers don't like being asked this question, but I do.
Let me explain both sides and maybe you'll understand my point of view. The reason that most marketers hate it is because the person asking is almost always looking for some smart 'trick' or 'gizmo' that will hand them instant online marketing riches on a plate.
They've read some sales page that offers them a 'magic bullet' or a 'hidden secret' that only costs $47 which guarantees overnight online marketing success. Put in these stark (and I admit slightly cynical) terms, I hope it's obvious that this can never have a happy ending.
No-one can guarantee anything on the net. Nevertheless, thousands of people all over the world fall for this 'pitch' every day. It's a given that if you start any kind of online marketing operation, the 'secret' of success is exactly the same as it would be in any other business venture.
What's necessary is a combination of hard work, organization, good planning, dedication and sometimes, a little bit of luck too. But this is where I take a different view to most other marketers.
If you are talking of online web marketing success with a business that is built on the central foundations of hard work, organization etc, I believe that there is a 'hidden' secret. The hidden secret is simple.
It's you, or more accurately, the attitude and characteristics that you bring to your business. In my studies of successful online business owners, I have noticed a remarkable synchronicity between the personal characteristics that all these extremely successful internet entrepreneurs exhibit.
For instance, every successful online marketer is a doer, someone who takes action rather than thinking about it. To the people who achieve success on the internet, procrastination is a dirty word!
They would for example rather take a new marketing idea and launch it even if it is untried instead of spending weeks or months trying to 'tweak' it to perfection. They know that there is no such thing as perfection and that if an idea (e.g. a product or service) is what the market wants, it will sell irrespective of how unrefined it might be.
Sell it first, tweak it later is the way an entrepreneur does it. Successful people visualize the person that they want to become too. They have a clear image in their mind of who they will be in the future and they practice fixing this image into their subconscious every day. By doing so, they force the all-powerful subconscious mind to accept this future vision as present reality. Hence, reality is exactly what it becomes.
The real online moneymakers take full responsibility for their actions, never blaming failures on anyone else either. They do this because they know that no matter how good you are, it is impossible to be right 100% of the time. It is therefore better to try something, make the mistake, accept responsibility for it and move on instead of wasting time with something that will never succeed.
Are you beginning to see what I mean about the hidden secret? Most marketers probably think that being a doer, hating procrastination and taking responsibility for your actions is not important.
From what I know of succeeding in online web marketing, I agree... these things are not important. They are absolutely, fundamentally mission-critical!
Jenny Ferns M.A.
M3 Master Consultant CCPro/Wealth Masters International
http://www.jennyferns.net
jenny1ferns@gmail.com
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