Posts
Giving away free reports is a super way to build a targeted and responsive mailing list. The money is in the list is as true as the day someone first said it.
Two ways of using free reports to build a targeted mailing list.
1. Offer your report in exchange for an opt-in
After a person signs up to receive your free report, you can send them to a one time offer page where you can make some money on one of your products or an affiliate product. Many people, since they are already interested in your subject, will take you up on this offer but even if they don't buy right then, you can follow up with more offers since you now have their contact information.
The way to get the most people to opt in to your list is to make sure your free report is about a topic that they have great interest in...they feel they just have to have it and it's free so it's an easy decision to get it. Believe it or not, you have to sell free stuff just the same as if it were a paid for product so make sure you write some persuasive copy on your opt in page to draw them in and make them want your free report.
Your free report should be high quality and relevant and of real value to your readers. Make it as good as if you were being paid for it.
2. Place a link back to your opt-in page report
This is a technique that has been used quite successfully. You let people download your report without requiring them to opt-in first. Inside your eBook you'll want to include a link back to one of your websites where people can then sign-up to your list.
The reason why this method can be so effective is that it firstly builds up some trust with the visitor. People download your report, read it, like it, and then want to opt-in for more.
Since so many people are more cautious about giving out their email address, the fact that you are not requiring their contact information makes this an easy decision if the topic is one of interest to them. Your free report is a good way to build trust with a new visitor as long as you provide useful quality content.
No matter what method you choose to use, you want to get started building your mailing list now. You will find that free reports are one of the best ways to grow your list. This should be a priority if you want more website visitors to turn into buyers.
Don't have time or just don't like to write? Article marketing is quick and easy when you let someone else do it for you. Visit http://www.denisemillion.com
Denise writes for her own business or her customers every day...it's her passion.
No comments:
Post a Comment