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What does it takes to make your website stand out amongst the trillions out there? It does not matter if you are an individual doing some home-based online business. Or a small business looking for an additional channel to get the revenues in. We all want to get visitors to have a look at what we are offering. Or maybe, wanting maximum exposure for that hot new marketing campaign that we had just come out with. Of all the online marketing strategies available, let us look specifically into one, forum marketing.
Forum marketing is akin to THAT topic that we have had during dinner with our family and friends. It is also something more like, "Hey, have you seen that.... OR maybe.. 'Hey, have you tried that....." If we had ever had that kind of conversations, then we sure know that the opinions are real and definitely influential.
That is forum marketing in essence. But how do we get everyone online to talk about our company, blog, products and services we may ask? That is where online forums come in. There are many different types of forums or communities online. Firstly, we must know what type of exposure we want to get. As there are many online forums out there, it is easy to get into a wrong one.
The wrong forum would be like being in the wrong community for our business. We wouldn't want to be reading comments and how-to's about roses when our website offers the best fishing sites! It would be like us dining each meal in fast food restaurants and advocating healthy living. We can start by asking our internal customers which online communities they hang out at. Our employees, suppliers, colleagues are the best bet to begin with.
Once we have identified that, we then need to ensure that the forum is 'alive'. We wouldn't want the forum to be like sitting in a Bingo game. Everyone pretty much keeps quiet, mind their own business and only after some time, we hear 'Bingo!' from one corner of the hall. An active forum should have new posts continuously being added daily and it would be far better if there is an expert on the topic giving his comments as well. That can only add to our marketing research on what our targeted consumers actually want.
The replies and comments within the forum cannot be automated. That essentially means we have to put in the time and effort to read and sift through each one. After doing that, we would most likely have the urge to jump in and reply to each and everyone's comments. Doing that would simply make us a 'know-it-all', and such characters do not really fit well in a social gathering. What would be better however, is firstly to create a credible user name. Then look through the forum and have a 'feel' of it.
After which, we can start a general introduction, in a sociable manner, and start by giving some background information. Move on from there. By adding to others comments and thoughts and once you are an active member, you will have more comments and link to introduce.
With all this information, look into it and imagine that being in an online forum is akin to that dinner conversation with family and friends and that is what, forum marketing, one of the lesser-known online marketing strategies is all about.
David Storer is an internet marketing consultant who is committed to coaching and training everyday people how to leverage their existing online business or how to start their very own internet marketing and direct sales marketing business.
To find out the most advanced business model for internet marketing and why it's the only one I recommend to my personally coached clients and to recieve your free copy of Napolian Hills best selling "Think and Grow Rich," http://yourlifestylecreation.com/?t=6. Or to find out more information on direct sales and internet marketing, http://yourlifestylecreation.wordpress.com/, to visit my website.
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