Saturday, 16 January 2010

List Building - How to Create Lists Quickly and Effectively

By Micheal Murphy

There is so much to know about list building that you might really be surprised at the number of things that you might have to consider to get the concept working in a way that can be beneficial for you. In many cases, the concept is never truly realized because the list was not built in the right manner or was incomplete in some way. If you perhaps learn all that there is to the list itself, it might perhaps become a little easier to get the list working like the way it is supposed to.

The first thing that you ought to ensure is that you have used the right kind of list buildings software to get the job done. The age of putting lists together manually is long gone and today, all lists are generated automatically, without the intervention of a human for many things. In fact, the entire process is quite simplified and essentially an important aspect of getting marketing done in the right manner. You cannot expect to get the kind of results from manual lists like how the software can make it happen.

Additionally, make use of advanced lists like a double opt in list can also help somewhat. These are slightly better than regular lists as it gives more option for people to work with. After all, you wouldn't want to restrict people to only certain kind of things. In fact, providing options with the list can be beneficial in other ways as well. You might have to simply look for it and see in what way you can build on the list and make sure that it is in fact the kind that you might be happy to work with. In many cases, existing lists can actually be improved upon if you would just take a look at it and get the feedback from the people who might be using it.

Your company can also make use of what is known as email list management, wherein the lists are managed completely by the computer and there are no problems as such to be worried about with the lists. In this way, you can be sure that there is no mix-up with the lists due to human error and the entire process is automated, right from adding an entity, to removing it and altering it like the way you might have wanted to.

On the whole, successful lists can really get the interests up and ensure that the product as well as the company is maintained with peak interest levels. You must make use of some skills while getting the lists built and also ensure that it is managed in an efficient way, and nothing is bungled up in the process.

Listbuildingmaximizer.com provides List building software for email list management and free email advertising.

Friday, 15 January 2010

Tips - Getting Your Email Opened

By Ben M Williams

With the possible exception of phone calls, email marketing is the still the number one way that most companies use to communicate with their prospects and customers. While social media tools are quickly providing alternative ways of communication, email is still the easiest and most understood mediums of communication, with the exception of phone calls. It may be a long time before this well-known medium takes a backseat to anything else. Even with social media, millions of people understand, use, and will continue to rely on email.

In this post, I am going to give you a few tips to increase your open rates.

  1. Call them by there name. This adds a more personal touch to the email, but don't use it too much, or it becomes a bit weird!
  2. Have a good, intriguing subject line. For more info on this, read my Subject Line Tricks
  3. Keep it short; in our fast-paced world, no-one has enough time in the working day to read an immensely long email. Keep it short, and to the point
  4. After you have wrote your email, re-read it 10 times, and take out any unneeded words, but make sure it still makes sense!
  5. Always make sure that the 'from' name appears. You can either put your companies name in here, or your own, if you want it to be even more personal
  6. Try and keep a sort of 'brand' with your subject lines, eg. enveloping it with {} or [] this means that people will see the subject line and they will know instantly it is from you

Hopefully this was helpful, send me an email if you have any feedback.

If you would like to read more posts, covering topics such as e-marketing, finance and tax, then head over to http://www.keepers.info/blog. Thanks for reading!

Thursday, 14 January 2010

Tips on How to Promote an Online Business Directory

By Adriana N

When you set up and publish an online business directory, you cannot just let it sit there and hope businesses will post their listings. It is vital that one promotes their directory to reach businesses that are looking to add their business name and link in an effort to improve their search engine ranking and reach their targeted customer. Fortunately, there are a number of tools one can use to promote their online business directory.

Below is a list of tips on how to promote an online business directory:

1. Social Networking: Millions of people are now using social networking sites to communicate. With the increase in popularity of social networking, one has the ability to reach many people and businesses. Twitter, MySpace, and Facebook, are among the most popular social networking sites. You can use these sites to discuss and promote the benefits of listing their business to your online business directory. You can add the link to your directory so that people can go directly there and post their business information and link. You can also post messages on the appropriate blogs, chat rooms, and message boards, where you can list you directory link and highlight the benefits of posting one's business link to your directory.

2. Promotional Email Campaigns: You can use your email contact list or gather the emails of appropriate businesses that would likely list on you directory, and then send out a promotional email highlighting the benefits of posting their link on your directory.

3. Free Press Releases: Sending out a press release is an effective way of attracting businesses. There are a number of free online press release services one can use. It is important to make sure that you add your directory URL in your press release and your contact information. You can also narrow your press release distribution to specific categories so you will be targeting those who may be interested in listing their business in you directory.

4. Write Business Articles and Post them to Article Directories: There are a number of popular article sites that allows one to post articles. You can create a profile that includes you business directory. The articles you write can be about relevant business topics such as promotion, advertising, attracting customers...etc. These article sites are normally free.

5. Post Your Business Directory to Online Classifieds: There many online classifieds available to promote a business directory. As well, many of them are free. It is important that you post in the correct category so that you are attracting the appropriate businesses. You can also post your directory on large search engine directories such as Google and Yahoo.

Online business directories are a great way to improve search engine ranking and generate additional income. These directories also allow you to incorporate advertising applications that can give you extra income such as Google AdSense. As with any other business, you have to promote to acquire customers. By implementing an effective marketing strategy, it will not be long before you develop a popular online business directory and start generating income.

Looking for restaurants or doctors in the Boston, MA area? Then be sure to go online and visit your local Boston Business Directory to quickly find Andover Restaurants or anything in the Boston business area.