Friday, 8 January 2010

Getting More Website Traffic - Secrets to Finally Getting Thousands of Visitors to Your Site

By Jason Nyback

Everyone wants to get more and more website traffic & the reality is that if you want to make six figures a year from your online marketing you are going to have to get at least a few thousand visitors a month to your site. In this article I want to show you the right way to making this happen...

Getting Thousands Of Visitors To Your Site The Right Way...

The biggest mistake that most people make when they are trying to drive traffic to their site is they follow systems that no longer work. A few years ago you could drive visitors to your site from Google AdWords for $0.05 a click. I remember being able to get over 50,000 visitors a month to my site and never paying more then $0.05 a click.

The problem is those days are long gone. But there are still a lot of people who are trying to use this strategy and are basing their whole profit model on making this happen.

Here Is The Right Way To Get Thousands Of Visitors To Your Site:

#1 - You have to focus on one traffic system until you master it. You need to diversify, but you first have to master one thing and do it well. Never move to another traffic system until you have fully outsourced the one that you are working on.

#2 - Once you have outsourced the first system that you have mastered; find another one and do the exact same thing.

#3 - Make sure you have an extremely profitable sales funnel that will allow you to maximize your profits.

You have to realize that the better you are at getting people to buy from you, the less traffic you need to achieve your goals.

What if you can't get more website traffic? Here's a "secret snowball traffic system" that has generated over 1,175,000 visitors for my tiny websites. Click Here Now to get this free video that will show you how to make it happen for your sites. http://www.jasonnyback.com

Thursday, 7 January 2010

Online Marketing Strategies - Forum Marketing

By David Storer

What does it takes to make your website stand out amongst the trillions out there? It does not matter if you are an individual doing some home-based online business. Or a small business looking for an additional channel to get the revenues in. We all want to get visitors to have a look at what we are offering. Or maybe, wanting maximum exposure for that hot new marketing campaign that we had just come out with. Of all the online marketing strategies available, let us look specifically into one, forum marketing.

Forum marketing is akin to THAT topic that we have had during dinner with our family and friends. It is also something more like, "Hey, have you seen that.... OR maybe.. 'Hey, have you tried that....." If we had ever had that kind of conversations, then we sure know that the opinions are real and definitely influential.

That is forum marketing in essence. But how do we get everyone online to talk about our company, blog, products and services we may ask? That is where online forums come in. There are many different types of forums or communities online. Firstly, we must know what type of exposure we want to get. As there are many online forums out there, it is easy to get into a wrong one.

The wrong forum would be like being in the wrong community for our business. We wouldn't want to be reading comments and how-to's about roses when our website offers the best fishing sites! It would be like us dining each meal in fast food restaurants and advocating healthy living. We can start by asking our internal customers which online communities they hang out at. Our employees, suppliers, colleagues are the best bet to begin with.

Once we have identified that, we then need to ensure that the forum is 'alive'. We wouldn't want the forum to be like sitting in a Bingo game. Everyone pretty much keeps quiet, mind their own business and only after some time, we hear 'Bingo!' from one corner of the hall. An active forum should have new posts continuously being added daily and it would be far better if there is an expert on the topic giving his comments as well. That can only add to our marketing research on what our targeted consumers actually want.

The replies and comments within the forum cannot be automated. That essentially means we have to put in the time and effort to read and sift through each one. After doing that, we would most likely have the urge to jump in and reply to each and everyone's comments. Doing that would simply make us a 'know-it-all', and such characters do not really fit well in a social gathering. What would be better however, is firstly to create a credible user name. Then look through the forum and have a 'feel' of it.

After which, we can start a general introduction, in a sociable manner, and start by giving some background information. Move on from there. By adding to others comments and thoughts and once you are an active member, you will have more comments and link to introduce.

With all this information, look into it and imagine that being in an online forum is akin to that dinner conversation with family and friends and that is what, forum marketing, one of the lesser-known online marketing strategies is all about.

David Storer is an internet marketing consultant who is committed to coaching and training everyday people how to leverage their existing online business or how to start their very own internet marketing and direct sales marketing business.

To find out the most advanced business model for internet marketing and why it's the only one I recommend to my personally coached clients and to recieve your free copy of Napolian Hills best selling "Think and Grow Rich," http://yourlifestylecreation.com/?t=6. Or to find out more information on direct sales and internet marketing, http://yourlifestylecreation.wordpress.com/, to visit my website.

Wednesday, 6 January 2010

Driving Traffic to Your Website With YouTube

By Dennis Mike

YouTube is unquestionably the number one video website on the internet, and follows the Google in terms of search volume. Let me run some quick numbers to show how HUGE is YouTube as a source of potential website traffic. YouTube went from 0 to to 4,000,000,000 MONTHLY visitors within 3 months. More than 75,000 new videos are uploaded every single day and over 100 million videos are watched every day. In January 2009 a survey conducted in US shows that 147 million U.S. internet users watched an average of 101 videos per person. As of March 2009, YouTube reached 100 million viewers in US alone. YouTube ranks fourth in the most visited website in alexa.com statistics.

Those numbers mean only one thing, YouTube a huge source for potential website traffic. If you're not using YouTube to market your website or your blog, you are missing a lot opportunities. YouTube is a powerful tool in promoting your website. But the question is how? Here's how you can use YouTube more effectively in your internet marketing efforts.

Step 1: Create a video related to your niche

Create a video related to your niche and suited to the type of target audience you intend to create the video for. If your target audiences are teens or college students, colorful and "MTV" type video are the best to capture their attention. A D-I-Y videos are great if your niche is in household stuff. A more classic presentation will suit the professional and working market.

Think of a video that would tease and attract your target market. Your videos should be short but the message is clear. Avoid making videos of more than 5 minutes, as people are busy and look for instant gratification most of the times.

Make them curious, if you can, try to shock and move people out of their usual indifference. Make sure that you are clearly identifying yourself with the video. Your video should have your logo or your company name. You can place your website URL at the bottom of the video, so your viewer can follow you to your site.

Step 2: Go for strategic placement of your video in the Web

The best way is to get your video in the "Featured Videos" section of YouTube. Featured videos usually stay in this section for about a week and often receive hundreds of thousands views over the days and weeks that follow. With a strategic placement of your videos in YouTube will raise people's interest and would get them to watch your video. This is where viral marketing would start to work. Your videos will be watched and passed on by more and more people.

Quality and promotion is important in this aspect.

Step 3: Build a backlink to your website

YouTube has PageRank of 9 out of possible 10. YouTube is good way in getting a strong backlink. By creating a full-fledged profile and including a link to your company website in it, you can transfer your increased exposure on YouTube to increased traffic to your site, or your blog, or to any other content that you have created. But you have to avoid a direct sales pitch on your video. Too much marketing is frowned by YouTube. Be subtle in promoting your site or your product.

Claremont Design is a web design consulting company in California that provides professional web design, SEO services, Custom E-commerce PHP/Web Design in Los Angeles, Orange County, Inland Empire, San Diego and other states.

Tuesday, 5 January 2010

3 Requirements For Effective Marketing Campaigns

By James J Higgins

When small businesses execute online marketing campaigns such as banner ad campaigns, search engine marketing campaigns, or email campaigns, success is often measured without a proper digital strategy to judge upon. Many times, marketers execute a campaign without, first, understanding who they are targeting and why. Of course, there are always several necessary elements that contribute to the success of any online marketing campaign-such as a good offer and a compelling call to action. Yet, even with these components, when a campaign has run its course and a business or organization looks at the results of their efforts, what truly defines success?

Is success measured in numbers? Does a 100% click-through rate equal success?

Perhaps 1,000,000 people request more information on your product or service. Would that be a strong indicator of a successful campaign?

With any marketing campaign-whether online, mobile, print, radio, or television-there is a desired response, change in perception, or behavior. Often times the response may not be immediate, but rather the culmination of several impressions over the course of time. If the desired response to your campaign is clicks generating visits to your website, a 100% click-through rate sounds unbelievable, but what if the people clicking on your ad, opening your email, or visiting your website were not your desired customer? What if all of those visits are the wrong people?

This leads us to our requirements.... An effective online campaign is one that motivates the right people to take right action at the right time.

An elderly woman with no children clicking on an ad for a sports training camp and requesting information is the wrong person taking the right action at the right time.

A mom who clicks on your ad, reviews your website, writes down your phone number and calls for more information about an open house at your sports training camp 2 weeks later may be the right person taking the wrong action at the wrong time.

A mom who clicks on an ad, fills out a form to sign up for an open house at your sports training camp that very moment is the right person taking the right action at the right time.

This is critical for any marketing campaign, but particularly one seeking a direct response. Even with television or radio, this holds true. If the right people hear your ad for sizzling dinner specials at your new restaurant and those potential customers all just finished eating dinner, your campaign will not be as effective had the spot aired during the drive home when everyone was still hungry. Likewise, if you run a high-end restaurant and the only people that see your magazine ad are deal-seeking consumers with shallow pockets, your campaign will not be as effective.

This is nothing new and something every marketer should know. A huge response to a campaign by the wrong people or by the right people at the wrong time is a giant waste of money. An effective campaign gets you the right people at the right time doing what you want. This is why online marketing campaigns perform so well for any size business. With online marketing, we can get closer than ever to knowing "who" we're talking to, where the conversation is happening, and when the conversation is happening (real-time)-making it much easier to get the right people to take the right action at the right time.

So, while the Internet makes it easier to meet these requirements, it's up to marketers to appropriately target their audience and deliver messaging that motivates desired behavior. Without meeting these requirements, your success is left to chance.

About The Author:

James Higgins shares interactive marketing strategies and insights from the world's largest brands on http://www.jameshigginsinteractive.com to help entrepreneurs and small businesses excel in new media. James focuses on topics of digital strategy, web design, branding, social media and more. Become part of the conversation and learn from an expert http://www.jameshigginsinteractive.com/2009/12/are-you-an-interactive-marketing-expert/

Monday, 4 January 2010

Pay Per Click Advertising - "Must Know" Secrets For Successful PPC

By Wolf Benedict

This article presumes you know what PPC is. If not, Google it and find definitions for yourself. You can find some pretty decent explanations out there.

Pay-per-click advertising, or PPC, is one of the most effective ways to get the message out about your product or service. Google is the premiere platform for this, but Yahoo should not be ignored in your marketing arsenal. Using PPC, you can get extremely targeted, high converting people to your website, IF you use the right keywords and word your ad in an appealing way.

In this post (and subsequent ones), I will show you how to create a PPC campaign that not only attracts, but CONVERTS when people land on your page. I will show examples below.

First, in order to have a successful PPC campaign, and like with any advertising, you must know your audience and target. You must know what they are searching for and what keywords they are using to find it. I go over how to find out what people are looking for within other articles here on Ezine Articles.

As a basic recap, you have to get into your customers shoes. Think of what search phrases you would use if you were buying your product or service. As an example, let's say you sell barbecue grills. Some phrases you may enter in the search engine are "cheap bbq grills" or "gas powered bbq".

Narrow it down to keywords they are using to find what they want using this "in their shoes" method. Write down these keywords on a list. You are going to use them in your PPC campaign.

A Google or Yahoo PPC "how to setup a campaign" would be beyond the scope of this post, and there are plenty of tutorials on how to do this in their respective platforms. For the purposes here, I will assume you have a campaign set up already.

Here are the "secrets" to a successfully run PPC campaign:

1) Set a daily budget limit. This may be obvious, but sometimes beginners overlook this crucial element and get positively KILLED.

For example, both Yahoo and Google have "daily limits" you can set on how much you'd like to spend on your clicks, whether it's $30 a day or $3000. It's up to you.

The option that leaves lots of people in the dust when they aren't paying attention is the "no daily budget" option. You pay for however many clicks you get without a budget limit. In other words, you haven't put a cap on how much you can spend in a day.

For beginners especially, it is very important you put a cap on it until:

A) You know what you are doing with PPC (have mastered it)

B) Have enough money to spend on virtually unlimited campaigns (money to burn).

For now, put a limit on your daily spending budget. PPC can get pretty expensive pretty quickly. You will get killed if you don't know what you are doing. Set your budget according to what you deem appropriate.

2) Use keywords related to major keywords. In any market, there is the potential for saturation. This holds true for keywords, too. Unless you are involved in marketing something completely alien to most people and targeted to an extremely small niche, you are going to have vast amounts of competition for certain keywords.

For instance, "annuity buyer" is a TREMENDOUSLY competitive keyword phrase and the clicks generate up to $100.00 per click!

Not many new or veteran marketers would be willing to shell out this amount of money per click. This is why it's important to experiment and find alternative keyword phrases for your ads. For example, instead of anuity buyer, you could use:

annuity purchases

buying annuities

how to buy an annuity

annuity documents

annuity laws

best annuity lawyers

These are just a few and they're off the top of my head, and they MAY be less expensive than the $100/click phrase above. You get the idea. Experiment, be creative and most importantly, TEST.

3) Create a compelling ad that sells the click, NOT the product!

This is a huge distinction and I could write a whole post on this alone since it delves straight into the art of copywriting. For now, you should strive to create an ad that sells the click, not what you are selling. Example:

Want to Sky Better This Winter?

I Have Something For You

Coolest Techniques and Gear For

Hardcore Skiiers - Visit Now

PutYourDomainLinkHere.com

This ad above targets an audience, creates curiosity and provides a call to action ("visit now"). You haven't told anyone what you are selling, but you have effectively targeted the skiing niche. You've also mentioned techniques and gear which gives them SOME idea of what you are talking about, but not the whole picture.

By the way, if your niche is skiing, I dare you to use the above ad. Let me know how it turns out.:-) The ad itself may be too long, so it may require modification. Just make sure the ad message fits your landing page - a very important attribute we will go over in the next part of this PPC series.

Part 2 should be coming shortly!

Sunday, 3 January 2010

Website Traffic Tips - Why Using Multiple Online Visitor Sources Can Actually Ruin Your Business

By Jason Nyback

A lot of people think that the key to success online is using multiple sources of website traffic at the same time. In this article I want to show you exactly why you need to avoid this strategy when you are starting out.

The Myth That People Believe About Getting Traffic...

Everyone wants to get a lot of traffic to their site and they think that using a lot of sources at the same time is a good thing. The problem with this is you get so diversified you can't get good at one thing and do one thing well.

You have to realize that to get really good at AdWords, you have to focus on it and figure out the systems and secrets. Most people just focus on getting 20 or so visitors a day from AdWords and then move on to the next source on their list. Eventually they are getting 20 visitors a day from 10 different sources.

The problem with this is you can't do this in an automated fashion. You always have to be fixing problems and you will never get ahead of it all.

Here Is How To Get Traffic The Right Way:

#1 - You need to focus on one source until you have mastered it and have figured out how to get as much traffic as humanly possible.

Once you have learned all the secrets that the source has & have figured out how to get more visitors then anyone else in your niche market - then move onto the next source.

#2 - Make sure the first traffic source that you are using is totally automated before moving on!

You want to make sure it runs without you so you don't have to be spending all your time fixing it & working it. You can then just focus on building another layer of visitors and keep doing this until you have 20 different sources working for you.

But if you do it the way I told you, you will have built your traffic machine the right way.

What if you can't get more website traffic? Here's a "secret snowball traffic system" that has generated over 1,175,000 visitors for my tiny websites. Click Here Now to get this free video that will show you how to make it happen for your sites. http://www.jasonnyback.com

Friday, 1 January 2010

Email Marketing Secrets - Common Rookie Mistakes

By Julian Hooks

Over the last ten years email marketing secrets have changed dramatically. Part of the reason for this is various changes in laws and technology have meant that the nature of this form of marketing is constantly adapting. To be as effective as possible requires that you follow time tested principals that are within the legal bounds of the law.

Change is Constant

The biggest change that occurred to email marketing was the passage of the CAN SPAM Act. This is a law that restricted how and when different internet marketers can send unsolicited email. The most notable distinction was the fact that this law required anyone who is building email lists to establish an opt in. This is when someone voluntarily decides to receive future email from web sites that they are interested in. To effectively market your web site through email requires that you have an opt in list that visitors who are interested in what you have to offer can receive free information. By using such a strategy as the core of your e-mail marketing campaign will help ensure that you are using the various email marketing secrets to their fullest.

Focus

The most annoying thing to internet users is not keeping your emails to the people on your opt in list focused. What happens is many people will often send out emails to subscribers on their opt in list, yet many of these same subscribers opt out of receiving information from this web site. To avoid this kind of situation requires that you always keep the topic of your emails focused on the subject while providing useful information. This is one of the keys of the various email marketing secrets that will help to effectively build a large opt in list of possible customers.

Clearly the internet is changing the way that people live and work. In case of email marketing, to be successful requires that you use those email marketing secrets that will help you to effectively reach a targeted audience of people who are interested what you have to offer. This is how you will help your business to effectively grow over the long term.

Learn How To Generate Massive Cash Not By Pulling In New Prospects But To Keep Your Loyal Customers Close To You And Constantly Stuffing Cash Into Your Pockets!

Click here for more Email Marketing Secrets